| Entrepreneurs often experience extreme highs and | | | | a job with a candy maker who taught him how to |
| extreme lows. It is not uncommon for an entrepreneur | | | | make caramels. A year later, he returned to the East |
| to be sitting on top of the world one minute, but then | | | | Coast and launched a second candy business, |
| feel like the sky is falling the next as market conditions | | | | focusing on caramels, in New York City. This business |
| rapidly change. For these entrepreneurs, it is always | | | | also failed. |
| important to keep the big picture in mind. Likewise, it | | | | Despite two failures in the candy business and on the |
| never hurts to have the experiences of other | | | | brink of bankruptcy, Hershey was convinced he would |
| successful entrepreneurs in their minds to inspire them | | | | eventually succeed. As such, he returned to Lancaster, |
| to persevere. This article discusses one such | | | | PA and started another caramel business. This |
| entrepreneur: Milton S. Hershey. | | | | business was successful. But rather than continuing |
| For four of his teenage years, from 1872 to 1876, | | | | with caramels, Hershey become interested in |
| Milton Hershey served as an apprentice to a | | | | chocolates and dedicated himself to learning about and |
| Lancaster, PA candy maker. After his apprenticeship, | | | | inventing ways to manufacture chocolate. As a result, |
| Hershey decided to start his own candy business. | | | | he sold his caramel company and launched Hershey |
| Armed with an in-depth knowledge of the business, he | | | | Chocolate Company. Just over a century after |
| worked on building his business for six years. | | | | launching the company, Hershey's firm (now called The |
| Unfortunately, despite his hard work, the business | | | | Hershey Company (NYSE: HSY)) generates annual |
| failed. | | | | revenues in excess of $4 billion. |
| Undeterred, Hershey moved to Denver, CO and found | | | | |