| There are many ways through which you can make | | | | marketers come together to offer their products, all |
| money in Internet Marketing. One simple way is to | | | | through a single main web site. Each product is offered |
| market products, either your own, or those of other | | | | in exchange for a valid e-mail optin, that is, people are |
| people (as an affiliate to that product). Although these | | | | giving you permission to mail them before they can |
| are viable short term profit strategies, if you're looking | | | | download your product. The size of these events |
| for a longer term sustainable solution, you need to be | | | | mean that this is a win-win situation for you as a |
| building a mailing list. | | | | marketer. All the marketers (including yourself) are |
| A mailing list is a set of people who have opted in and | | | | going to direct people to visit this event. This means |
| agreed that you can contact them. Such a list can be | | | | that there are a lot of potential optins. So your list can |
| highly lucrative. Because they have actively decided to | | | | grow exponentially from a single event. |
| let you market to them (that is, you are not sending | | | | The best methods for success with giveaway events |
| spam), you can contact them about products | | | | are straightforward. You need to be offering |
| whenever you want. In other words, unlike a visitor to | | | | something that people want to download and are |
| your site, who might buy, these are long term | | | | willing to give their e-mail address for. This can be |
| prospects. Why sell to somebody once, when you can | | | | anything with a high perceived value to it. One good |
| sell to them repeatedly? | | | | example is a video training course. This can be simple |
| For many people, the most difficult part of gaining such | | | | for you to put together if you have screen capture |
| a list is actually getting prospects to opt in. The | | | | software such as Camtasia or Camstudio. Because |
| traditional approach is as follows. You create some | | | | people value watching training, rather than reading |
| kind of free offer or product. You offer this on a site | | | | about it, you can grow a giant giveaway list with this |
| that you own. People who wish to download that | | | | method. |
| product have to opt in to your mailing list. | | | | Don't put off joining giveaway events. They can be |
| But how do you get people to know about the free | | | | one of the best list building methods around. I've added |
| gift you are offering them? | | | | many subscribers to my Internet Marketing lists through |
| The method I highly recommend is known as | | | | using giveaway events, and there's absolutely no |
| giveaway marketing, and can be used to grow | | | | reason why you can't follow my advice and do the |
| yourself a giant giveaway list. | | | | same. This is a great long term solution for your |
| A giveaway event is where a number of like minded | | | | business. |