| Lead words: 2010 is Elvis Presley's 75-year-old | | | | surrounds of the iconic wall-clocks of the era. These |
| birthday. Elvis' fans all over the world held a variety of | | | | nostalgic looks enclose a modern Swiss quartz |
| activities to remember this rock king. Hamilton also | | | | movement to ensure precision timekeeping for the 21st |
| launched "Ventura Elvis' 75th Anniversary Collection. | | | | century. |
| In 1961, Elvis who just left the army appeared in the | | | | The choice of attachment for the Ventura Quartz, |
| Hollywood film "Blue Hawaii". In this film he wore a | | | | with the possibility of a metallic flex bracelet or a |
| Hamilton Adventure series watch. From then on, Elvis | | | | bi-color leather strap in gold paired with silver or black, |
| and Hamilton watch forged a profound destiny of love. | | | | has its own story to tell. The watch originally |
| He not only had several Ventura watches for daily | | | | purchased by Elvis would have had a leather strap |
| wear, but also collected Ventura watches. He | | | | and archive material reveals that, at his special wish, |
| completely became a collector of Ventura watches. | | | | the jeweller exchanged this for a metal bracelet to |
| Elvis especially loved metal strap watch, for which | | | | satisfy his celebrity customer. |
| Hamilton specially designed patent Ventura watch with | | | | Ventura XXL Elvis Anniversary Collection |
| two-tier comfort steel strap and presented Elvis as a | | | | Having started its life as a pioneer, the Hamilton |
| gift. | | | | Ventura continues to make a bold statement over half |
| Elvis was an American musician and actor. He is often | | | | a century later in the form of a limited XXL edition. This |
| referred to as the "King of Rock and Roll". Presley is | | | | special timepiece integrates touches of the |
| regarded as one of the most important figures of | | | | unexpected to give its classic inspiration a futuristic and |
| 20th-century popular culture. He had a versatile voice | | | | rocky feel. The familiar shield shape of the gunmetal |
| and unusually wide success encompassing many | | | | colored case gets a distinctively contemporary look |
| genres, including country, pop ballads, gospel, and blues. | | | | through smoothed surfaces and XXL dimensions. The |
| He is the best-selling solo artist in the history of popular | | | | angular crown is integrated into the case with its |
| music. Nominated for 14 competitive Grammys, he | | | | pointed tip signalling 3 o'clock. The white or black dial |
| won three, and received the Grammy Lifetime | | | | has racy looks with a background effect resembling |
| Achievement Award at age 36. He has been inducted | | | | that of a high-tech sound box. A touch of fiery red |
| into four music halls of fame. To celebrate Elvis' 75th | | | | stretches from 12 o'clock to 3 o'clock and daringly |
| birthday, Hamilton launched five special models of the | | | | reappears on the tip of the seconds hand. Celebrating |
| iconic Ventura watch. The distinctive, shield-shaped | | | | modernity, the case elegantly flows into a stylish, |
| timepiece, worn by Elvis in the 1961 movie, Blue Hawaii, | | | | smooth black rubber strap. The limited edition which will |
| comes in five new interpretations. | | | | only be produced during 2010 will contribute to make |
| | | | the King's legend alive. |
| Ventura Elvis Anniversary Collection | | | | Hamilton was founded in 1892 in Lancaster, |
| The Ventura Quartz is a faithful tribute to the original | | | | Pennsylvania, USA. Hamilton watches combine the |
| 1957 model, which made watch-making history as the | | | | American spirit with the unrivalled precision of the latest |
| world's first electrical, battery powered watch. Design | | | | Swiss movements and technologies. Known for its |
| detail of the case of the new model mirrors that of its | | | | innovative design, Hamilton has a strong foothold in |
| 1950s ancestors and today comes in either | | | | Hollywood, with products appearing in over 350 films. |
| silver-colored stainless steel or a yellow gold PVD | | | | The brand also boasts a strong aeronautical heritage. |
| finish. A black dial is also reminiscent of the 1950s | | | | Hamilton is a member of the Swatch group, the largest |
| Ventura timepieces, complete with digit markings all | | | | watch manufacturer and distributor in the world with |
| culminating in an embossed rounded point like the | | | | 160 production sites in Switzerland. |