| In the world we know today, business is becoming | | | | build loyalty for repeat transactions. |
| more and more competitive. And, small business is the | | | | What are some action items you can take to build |
| fastest-growing segment of business in most parts of | | | | your business brand and become a "household" |
| the world. The competitors we face are no longer just | | | | name? I found one good solid answer from Kim |
| the businesses in our own community. The competition | | | | Nishida, a certified life coach and fitness professional |
| now comes from businesses in other communities, in | | | | located in Southern California ( Kim lists the following 10 |
| other states, countries and possibly from somewhere | | | | building blocks to become a household name. |
| halfway around the world. | | | | 1. Identify your values |
| One of the most valuable assets a business, service, | | | | 2. Identify your mission |
| product or individual can own is their brand, their | | | | 3. Identify your ideal client |
| reputation. Recognition and value of your business, | | | | 4. Create an emotional connection |
| service, product and yourself determines marketing | | | | 5. Identify the benefits vs. the features |
| potential. So, branding must be an integral part of | | | | 6. Create an experience |
| building your business. You need to have customers | | | | 7. Commit to a message: |
| & clients remember your name, service, product | | | | 8. Enforce consistency |
| so they can easily refer you to others and so you can | | | | 9. |