| As an Internet Marketer, you probably have a few | | | | need to increase the price point above what if was |
| products online. Some of these may sell well. Others | | | | before. This is very important, as it will help your |
| may have sold well initially, but are doing less well now | | | | conversions. |
| that they've been released for a while. The good | | | | Third, e-mail your existing prospect list and tell them |
| news is that there are methods that you can use to | | | | that the price is going to go up at a future date (you |
| save these products and continue to sell them. The | | | | should tell them what this date is). So, this is their last |
| main thing you need to do is to relaunch them. In this | | | | chance to get the product at the discount price. As a |
| article, I'm going to share with you a simple relaunch | | | | bonus, you will also give them the updated version of |
| strategy that will let you repackage the products at a | | | | the product for free. This scarcity will help people to |
| higher price point. | | | | buy now who otherwise wouldn't have done. |
| First of all, you need to revise the product in some | | | | Once all this is completed you can actually go through |
| form. Look to update it based on any information that | | | | with the price increase. Make sure to tell your affiliates |
| you've found since the product was originally released. | | | | that there is a new and improved version of the |
| If you've managed to refine the process, then include | | | | product, as this will give them an incentive to promote |
| that. If you've got better results, include those. You can | | | | the product for you again. After all, they are getting |
| also add extra features to the product that weren't | | | | more money. |
| there before. For instance, you can include video | | | | With these tactics, you need never let a good product |
| tutorials if they were lacking. You can also repackage | | | | of yours end up stale ever again. Just use a simple |
| the product as a membership site. It's very important to | | | | relaunch strategy. None of the refresh methods I |
| make this a version 2 product, rather than a version 1. | | | | mentioned should take you much time to put together, |
| Second, you need to update the sales copy. Make this | | | | as you have the nuts and bolts of the solution already. |
| reflect the much better product which you're about to | | | | Just use an immediate relaunch as you will soon have |
| offer. Include any fresh testimonials, or ask for these if | | | | that product back on the best seller list. |
| you don't already have them. Most importantly, you | | | | |