| When you're looking to sell more products, then you | | | | might be until a certain time is passed. You'll find that |
| sometimes need to think about your sales copy. One | | | | people will buy now to make sure that they get the |
| of the best ways to make people buy now, rather | | | | discount rate, rather than risk paying more in the future. |
| than come back later, is to use scarcity. By making a | | | | The third and final way that you should be using |
| product scarce, you can ensure that people won't | | | | scarcity on your sales copy is through keeping your |
| consider missing out on the opportunity. In this article I'm | | | | launches limited. That means that you simply only |
| going to discuss three sales letter scarcity tricks that | | | | make your product available for a certain length of |
| will increase your conversions. | | | | time before pulling it from the market. You can always |
| The first type of scarcity you need to use is bonus | | | | relaunch it again later, but this might be months down |
| scarcity. This is where a bonus product is only offered | | | | the line. You can also relaunch it selectively through |
| for a limited time. In other words, you will pull a bonus at | | | | affiliate partners and private links. Customers will buy |
| some point in the future. If customers want to get this | | | | with this trick so that they don't have to wait months |
| bonus, which should be desirable to them, they need to | | | | before being able to access this limited launch again. |
| invest now rather than later. You can even pull multiple | | | | Make sure that you are using at least one form of |
| bonus products, or even every single bonus product, if | | | | scarcity in your sales copy. You can use more than |
| you want to take this tactic to the next level. Because | | | | one form at once. For increasing a price, and pulling a |
| of that, it can be very powerful. Make sure that you | | | | bonus is a very powerful combined scarcity tactic. |
| use bonus scarcity in your marketing. | | | | Also consider pulling a product completely for a time. |
| The second type of scarcity you need to use is pricing | | | | These tricks will help you to increase conversions and |
| scarcity. This is where the price is only going to be | | | | are excellent ways to improve your sales copy writing |
| kept at its current rate until conditions are met. This | | | | systems. |
| might be until a number of sales has been reached. It | | | | |