| As an online marketer, you might be thinking that your | | | | global scale. But, now imagine the local market. These |
| marketplace is the whole wide world. In many ways | | | | are people who are keen to get flowers immediately |
| that's correct. The beauty of the Internet is that your | | | | and they want to know the address of a supplier in |
| customers can come from anywhere. But, you may | | | | their own home area. It is much easier to rank for the |
| be missing out on a highly viable resource that's sat at | | | | term Florist with the local vicinity added on to it. |
| your feet. The local market. In this article I'm going to | | | | A final reason for promoting locally is when you are |
| present three valuable reasons to you why you should | | | | aiming to get paid traffic. You are able to bid on |
| be marketing at the local level. | | | | keywords that are much more specific, or localised. |
| I'm going to start with what I consider to be probably | | | | This means that you are not wasting money on |
| the most important reason. It's the amount of money | | | | targeting people who are outside the area, or have no |
| you can make. If you target people who are | | | | intention of buying. Further, you can increase your |
| advertising locally, they are used to spending money on | | | | quality scores. By doing this, you can get very cost |
| advertising. To present a commercial on the TV, radio | | | | effective traffic. |
| or a newspaper is definitely not cheap. If you can offer | | | | Local marketing need not be difficult, even if you've not |
| them an online alternative, at a bargain price compared | | | | done it before. By aiming at a smaller subset of a large |
| to what they would usually do, you are offering them a | | | | and global market, you can make much more money. |
| good deal. That way, you can tap into this vibrant | | | | I'm going to share with you one final secret. You don't |
| market. | | | | just have to advertise in your own local market. You |
| Next, you have a huge advantage with search engine | | | | can choose any local market in the world to go after. |
| optimisation when you are advertising to a local | | | | The global reach of the internet makes this possible. |
| market. This means that you can rank for keywords | | | | By advertising to multiple local markets you can really |
| which might otherwise have been impossible. For | | | | dominate the search engines and explode your online |
| instance, consider a competitive search term like Florist. | | | | business. |
| It would be very difficult to rank for this term on a | | | | |