Travel and Tourism in Oman

Travel and Tourism in Omanregional travel and tourism hub, increasing the
Travel And Tourism in Oman report offers acontribution of the market to GDP to not less than 3%,
comprehensive guide to the market at a national level.increasing the participation of the private sector and
It looks at travel accommodation, transportation, caractivating its role in the development of various tourism
rental, tourist attractions and retail travel. It identifies theactivities, attracting foreign direct investment (FDI), and
leading companies and offers strategic analysis of keyincreasing the Omanisation (the replacement of
factors influencing the market, including backgroundexpatriate workers with local ones) percentage of the
information on disposable income, annual leave andmarket to 80%. The healthy growth of travel and
holiday taking habits.tourism in 2008 along with the investment initiatives
Why buy this reportunderway and the growing worldwide awareness of
* Get insight into trends in market performanceOman's tourism potential are just some of the
* Pinpoint growth sectors and identify factors drivingindicators that the sultanate is on track with its Vision
change2020.
* Identify market and brand leaders and understandThe crisis takes its toll on Oman
the competitive environmentAs the global financial crisis struck in the second half of
Product coverage2008, Oman was not immune. On the macroeconomic
Car rental; Demand factors; Health and wellnesslevel, the government has released its approved 2009
tourism; Tourism flows domestic; Tourism flowsbudget highlighting a deficit of OR0.8 billion or around
inbound; Tourism flows outbound; Tourism receipts andUS$2.1 billion. In addition, Oman's economic growth is
expenditure; Tourist attractions; Transportation; Travelexpected to decline to three percent in 2009 as the
accommodation; Travel retailcrisis weighs. The travel and tourism industry posted
Executive summarylower growth in 2008; however, this decline does not
Oman's travel and tourism industry: halfway throughfully capture the full effect on Oman, given the fact
achieving Vision 2020that Oman's high season of arrivals – Muscat
Oman's travel and tourism industry is now halfwayFestival and Khareef Salalah Festival – ended
towards achieving its Vision 2020. The latter revolvesbefore the financial crisis took its toll on arrivals.
around five areas of focus establishing Oman as a