| We all like to be complimented for a job well done. It | | | | March 2009 (that's 5.9 million visitors in March 2009 |
| not only feels good, it also helps spur us on to continue | | | | alone). Need I say more? |
| performing. Best of all, compliments from satisfied | | | | Why is successful: The social aspect of Yelp is, in my |
| customers are some of the best advertisements a | | | | opinion, the key to the website's success. Whenever I |
| business can hope for. What better way to let the | | | | read a review on Yelp, I can quickly and easily check |
| world know how well the company is doing than by | | | | all of the reviews that person has left. This makes it |
| publicizing good compliments on our company | | | | easy for me to "judge" reviewers and decide if their |
| website? | | | | opinions and perspectives are in keeping with my own. |
| Testimonials about your company are good, yes, but | | | | If I find a reviewer that leaves good reviews, I'm very |
| when you really think about it, what company in their | | | | likely to follow their advice and recommendations. |
| right mind would publish a negative comment on their | | | | How your business can benefit from Yelp.com: Believe |
| company website? When you read other website | | | | it or not, Yelp gives you the chance to list your |
| testimonials, do you wonder if you're only getting half | | | | business for free. Since so many people are using to |
| of the story? This is where comes in - to help people | | | | find businesses, this is a great source of free |
| find compliments and testimonials about businesses | | | | advertising. Not only that, but positive reviews about |
| that they can trust. | | | | your business that are left on Yelp can send a lot of |
| What is: is a website that allows users to search for | | | | customers your way. |
| and then rave, rate, and critique a business. The | | | | How can hurt you: Bad reviews, of course. Reviews |
| possibilities are endless. You can review your favorite | | | | aren't moderated on Yelp, so if an unhappy customer |
| bookstore, favorite restaurant, even your family doctor. | | | | leaves you a scathing review, you'll have to deal with it. |
| But is more than a simple review website - it's also a | | | | Yelp does give you a chance to respond to reviews, |
| social networking site where people can make friends, | | | | however, so make the most of it. Be honest if your |
| compare favorites businesses, and more. While | | | | business made a mistake, and do your best to fix the |
| originally became well-known as a source of accurate | | | | problem for the future. Take the high road no matter |
| restaurant reviews, it is becoming a haven for reviews | | | | what you do when responding to a bad review. |
| on just about any type of consumer oriented | | | | If you haven't done so already, it's time to check out |
| company. | | | | Yelp Offers Business Owners Minor Risk Yet Big |
| Why is important: Yelp is growing more popular with | | | | Rewards! |
| every second. QuantCast.com, which ranks website | | | | Check out Spork Marketing for more small business |
| popularity, states that the site has almost doubled its | | | | marketing information, advice, and tips. |
| traffic in the months between October 2008 and | | | | |